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When Is the Best Time to Buy a New Vehicle?

The right timing can help you save big

Buying a new vehicle is probably the second biggest purchase you’ll make in your lifetime, so doing your homework makes sense for many reasons, not the least of which is it could help you save thousands. And while there are many things to consider, when you buy is commonly overlooked — but it could make all the difference in getting a great deal.

Steve Harrison, executive director of the USAA Auto Circle, lists three things to help tip the scales in your favor, including:

  1. Shopping early in the week - Dealerships usually do the majority of their business during the weekend, so coming in on a Monday or Tuesday could net you not only individual attention, but the salesperson also may be more prone to make a deal due to low sales volume.

  2. Shopping at the end of the month (or quarter) - Most dealership personnel are judged on their sales performances, so a sale during a slow month or quarter could mean the difference between them keeping their job or not. There are also times where the dealership as a whole can get extra money from the manufacturer if they hit certain sales goals, so they may even be willing to lose money on a specific sale to hit those goals.

  3. Making your offer later in the day - Everyone looks forward to the end of the day, especially someone who works long hours. If a salesperson hasn’t made a sale all day, he or she may be willing to push a quick sale through to help build some momentum and turn the day around before heading home.

“Some ‘experts’ will tell you that you can get a better deal on your vehicle in the dead of winter when sales are slow. The truth is that you can get a great deal any month of the year if you know what you are doing,” said Michael Royce, a former car salesman and consumer advocate.

You also want to use online tools, like, that provide independent research before you decide on your vehicle. And as usual, stop by to see what financing options we can help with so you can shop with the peace of mind that you can afford what you’re purchasing.

Includes copyrighted material of IMakeNews, Inc. and its suppliers. All content contained in this newsletter is for informational purposes only and should not be relied upon to make any financial, accounting, tax, legal or other related decisions. Each person must consider his or her objectives, risk tolerances and level of comfort when making financial decisions and should consult a competent professional advisor prior to making any such decisions. Any opinions expressed through the content in this newsletter are the opinions of the particular author only.